The useful answer: Cibus 2023 is an archive event. Use it to understand how products reach shelves, then assess each new product on its actual usefulness.
Put the event in its proper year
Cibus Connecting Italy took place in Parma on March 29 and 30, 2023. BuyerFood’s original article introduced the event to readers interested in the food sector. This is an adaptation of that archive piece, not an announcement of an upcoming 2023 event.
The organizer described a professional trade event. That context matters: a food fair for business visitors is different from a public tasting festival. Its products and conversations may eventually influence retail assortments, but an exhibit is not a promise that every item will appear in an American supermarket.
This article does not claim that Simone attended, tasted particular products or completed comparisons there. An intention expressed in an old introduction is not evidence of a completed visit. The useful story is the connection between food-industry meetings and the choices shoppers later see.
A shelf is the result of decisions
A new product reaches a store through more than an appealing recipe. Producers and buyers also consider supply, packaging, transport, shelf life, price and the audience they expect to buy it. A trade fair is one place where those conversations can begin.
For consumers, this explains why a product can change format between markets. A package that suits one retail system may need different labeling or distribution arrangements elsewhere. The same general idea does not guarantee an identical product in Italy and the United States.
It also explains why “new” and “better” are different claims. A new flavor, package or serving format may be useful, but novelty alone does not establish improved nutrition, taste or value.
Ask what the innovation changes for you
When a package highlights innovation, translate the claim into a household question. Does it reduce preparation time? Is the portion more practical? Does the packaging make storage easier? Is the ingredient change one you actually prefer?
A feature can be worthwhile for one person and irrelevant to another. Individually packed portions may help someone who needs food on the move; another household may prefer less packaging and a larger shared quantity. The useful assessment connects the product with its intended use.
Be wary of letting a trade-show award or a polished launch story stand in for a full evaluation. Those may be interesting signals, but you still need the label, the price and, for taste, experience of the actual food.
Italian identity needs clear information
Italian food has strong associations with regional recipes and recognizable products. That can make a genuine producer story valuable, but it can also make vague Italian-style branding persuasive. Read the specific origin and product description rather than judging only the imagery.
An imported product may need an American label and importer information. The US version should be assessed on what it actually declares, not on assumptions borrowed from a photograph of the Italian package.
For protected names or technical claims, look for the relevant official specification or producer information. A food journalist’s job is to explain that evidence, not to turn promotional material into an unqualified endorsement.
What BuyerFood can add to the conversation
Simone’s background across food retail, cooking and hygiene creates a useful perspective on the journey from producer to kitchen. The editorial opportunity is to ask both practical and technical questions: who is the food for, what problem does it solve and what must the buyer understand before using it?
Future event reporting can build on that approach with dated visits, identified samples and clearly described comparisons. Until those observations exist, they should not be invented to make an article sound more personal.
The archive remains worth keeping because it shows BuyerFood’s interest beyond individual ingredients. Understanding the shelf also means understanding how products get there. For the shopper, the final test stays simple: does this particular food make sense in my life?
Sources and editorial note
Adapted for US readers from the original Italian BuyerFood article, published 2023-03-24. This is an updated adaptation, not a literal translation.
Cibus: Connecting Italy 2023 event information
US editorial draft prepared with AI assistance for Simone Paciaroni’s review. Sources checked September 13, 2026. This preparation date is not a claim of completed expert review. New recipe adaptations have not been kitchen-tested. Follow product-specific instructions and recall notices.